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Noah Goldstein

Yes!

How to be more persuasive in the workplace and beyond.

By Noah Goldstein

What Happens to the Value of Favors Over Time?

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What happens to favors over time? Are they like bread in that they become stale? Or are they more like wine, getting better and increasing in value with age? And how does this all relate to the GOP's new strategy for McCain?

Changing Minds and Changing Towels

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If you had to persuade hotel guests to reuse their towels, how would you do it? Here's how we did it.

Trouble with customer service agents? Try this.

Are you having difficulty getting what you want with customer service agents? Try this.

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